{
  "version": 1,
  "scope": {
    "agency": "Your studio",
    "client": "",
    "project": "Single-offer landing page",
    "currency": "USD",
    "rate": 65,
    "deposit": 50,
    "buffer": 15,
    "revisions": 2,
    "weeks": 4,
    "feedback": 3,
    "inputs": "Primary conversion action and the destination of submitted leads.\nFinal section copy, three approved proof points and permission to use any testimonials.\nLogo, colours, fonts and licensed images.\nDomain, platform, form destination and analytics access through appropriate invitations.\nNamed decision-maker and the required policy/consent text.",
    "exclusions": "Offer strategy, long-form copywriting or customer research.\nAdditional campaign variants, A/B tests or paid ad management.\nCustom CRM automation, lead scoring or multi-step forms.\nCheckout, accounts, custom calculators or gated downloads requiring a backend.\nLegal/policy drafting, consent strategy and guaranteed conversion improvements.",
    "items": [
      {
        "title": "Offer and conversion brief",
        "detail": "One 45-minute discovery session and one-page brief identifying audience, offer, CTA and objections",
        "hours": 2
      },
      {
        "title": "Section map and wireframe",
        "detail": "One page, maximum eight sections, one structural review",
        "hours": 3
      },
      {
        "title": "Responsive visual design",
        "detail": "One visual direction with desktop and mobile layouts, one visual review",
        "hours": 5
      },
      {
        "title": "Page implementation",
        "detail": "Build approved sections and reusable button/form styles on the agreed platform",
        "hours": 7
      },
      {
        "title": "Lead form and confirmation",
        "detail": "Up to five fields, validation, one confirmation state and one destination test",
        "hours": 2
      },
      {
        "title": "Basic measurement setup",
        "detail": "Connect existing analytics and verify one primary conversion event when account access and consent requirements are supplied",
        "hours": 2
      },
      {
        "title": "QA and launch",
        "detail": "Responsive and keyboard checks, link audit, one domain launch and handoff note",
        "hours": 3
      }
    ]
  }
}